Bauerfeind

I spent four years working in Bauerfeind’s art department as an art director and graphic designer. I’ve had the opportunity to work on several fun and challenging projects, including a bottom-up refresh of Bauerfeind’s corporate design and serving as creative lead on a couple of ad campaigns.

This project was a refresh of Bauerfeind’s corporate design. The idea was for the challenges of everyday design work to directly inform the guidelines rather than being a top-down process by an external agency. It also had to be digital. Besides being easier to navigate than a PDF, it can also be easily updated for everyone simultaneously. This is especially important because this document is intended not only for internal designers but also for across the company, for external design agencies, and for Bauerfeind’s global network of subsidiaries.