Bauerfeind
I spent four years working in Bauerfeind’s art department as an art director and graphic designer. I’ve had the opportunity to work on several fun and challenging projects, including a bottom-up refresh of Bauerfeind’s corporate design and serving as creative lead on a couple of ad campaigns. Below is a selection of work from two projects.
VenoTrain® curaflow · Advertising campaign · 2025
We Are More.
“We Are More.” was created for VenoTrain® curaflow. Featuring real people living with edema, the campaign shows that they are more than their diagnosis and more than the stereotypes often imposed on people in larger bodies. The idea also extends to the products themselves: they are more than medical products.
As art director and lead creative, I developed the concept from the outset in tandem with my marketing manager. We worked with Leipzig-based production company Verflimmert to produce the films and photography, after which I created all of the campaign’s graphic design work myself.
Watch the main film ↗.png)
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The campaign imagery shown in these mockups uses stock photography, as I’m currently unable to publish imagery from the original campaign.
Corporate design · Digital guidelines
Bauerfeind Brand Guide
The Bauerfeind Brand Guide grew out of a bottom-up refresh of the company’s corporate design. The challenges of everyday design work directly informed the guidelines, rather than imposing a top-down system developed by an external agency.
Built as a digital resource, it is easier to navigate and can be updated for everyone at once—across internal teams, external design agencies, and Bauerfeind’s global network of subsidiaries.
Visit the Brand Guide ↗
